Sample Metrics for Series A SaaS Companies METRIC GOOD BETTER BEST CARR 50-100% 100-200% 200%+ % Growth CAC PAYBACK 24 12-24 <12 Months CHURN 1-3% <1% Net negative Monthly CASH FLOW <1 ~1 >1 EFFICIENCY Source: Bessemer. Consumer Series A Metrics Cash Flow Efficiency - Net new ARR/Net Churn CARR - Committed Annual Recurring Revenue 44 LAUNCH 2019 Pear