How to raise pre-seed from a fund Pre-seed - Emphasize “singular” achievements 1 Team* - Show you can execute - Attract complementary co-founders 2 Traction - Demonstrate “MVP” (does not mean you need to code) - Keep investors updated as you make progress (even if small) 3 Market Founder/CEO has ambition to build something big * Assumes non-elite status start-up 21 LAUNCH 2019 Pear